Engagement
Wallet Campaigns: A Better Way to Engage Members
Learn how targeted Campaigns in Apple Wallet and Google Wallet help organisations reach active, lapsed, recent, and loyalty members without relying on another app or SMS tool.
By RemyPass Team · 28 April, 2026 · 8 min read
Getting a digital pass into a member's wallet is only the beginning. The bigger opportunity is what happens after the pass is saved.
Apple Wallet and Google Wallet give organisations a direct, persistent channel to the people who have already chosen to carry their membership card, ticket, loyalty card, or access pass. With Campaigns in RemyPass, that channel becomes useful for more than access and identification. It becomes a practical way to keep members informed, bring them back, and promote timely offers without asking them to download a separate app.
What Are Wallet Campaigns?
Wallet Campaigns are targeted messages sent to members who already have a RemyPass saved in Apple Wallet or Google Wallet.
They are useful for:
- Announcements
- Event reminders
- Member reactivation messages
- Exclusive offers
- Loyalty promotions
- Time-sensitive updates
Instead of sending a message into a crowded email inbox or paying for another SMS campaign, organisations can communicate through the pass members already carry.
Why Wallet-Based Engagement Matters
Membership teams often have a communication problem. Members sign up, receive a card or pass, and then only hear from the organisation through email newsletters, social media, or generic marketing tools.
Those channels still have a place, but they are not always ideal for operational updates or timely re-engagement. Email can be missed. Social posts depend on algorithms. SMS can become expensive and intrusive.
Wallet passes sit closer to the member experience. They are already connected to access, loyalty, visits, and benefits. That makes them a natural place to send relevant updates that support the membership relationship.
Use Case 1: Reactivating Lapsed Members
Lapsed members are often one of the highest-value audiences an organisation can reach. They already know the brand, they have already joined once, and many simply need a timely reason to return.
A wallet campaign can target lapsed members with a message such as:
- A limited-time renewal offer
- A reminder about unused benefits
- A new class, event, or programme announcement
- A loyalty reward that encourages another visit
Because the campaign is sent through the pass they already saved, the message feels connected to their existing membership rather than like a cold marketing blast.
Use Case 2: Promoting Loyalty Rewards
For organisations using loyalty features, Campaigns can help turn passive points or stamps into active behaviour.
Examples include:
- "You are one visit away from your next reward"
- "Double stamps this weekend"
- "Your birthday reward is ready"
- "Gold members get early access today"
These messages work best when they are targeted. A loyalty campaign does not need to go to every member. It can go to members who are close to a reward, members in a loyalty tier, or members who have visited recently.
Use Case 3: Event and Visit Reminders
Wallet passes are also useful for short-term operational reminders.
A venue, club, museum, gym, or event organiser might send:
- Opening hour changes
- Event reminders
- Check-in instructions
- Last-minute availability updates
- Weather or travel notices
The strongest Campaigns are specific and timely. They help members do something useful right now.
Targeting Makes Campaigns More Useful
The difference between a useful campaign and noisy marketing is targeting.
RemyPass Campaigns support built-in audiences such as:
- All active members
- Lapsed members
- Recent visitors from the last 30 days
- Loyalty members, where loyalty is enabled
That means an organisation can avoid sending every message to everyone. A reactivation offer can go to lapsed members. A loyalty promotion can go to loyalty members. A short-notice operational update can go to active members.
This keeps campaigns relevant and protects the quality of the communication channel.
Send Now or Schedule Ahead
Some messages need to go immediately. Others are better scheduled in advance.
Campaigns support both workflows:
- Send now for urgent announcements, same-day offers, or operational updates
- Schedule for a future hour when a campaign should land at a more useful time
Scheduling is especially helpful for teams planning promotions, renewal reminders, or event communications ahead of a busy period.
Personalisation Helps Messages Feel Relevant
Small details can make a campaign feel more considered.
Campaign messages can include name tokens such as first name and full name, so a message can speak directly to the member:
- "Hi Alex, your reward is waiting"
- "Sarah, your membership renewal is due soon"
- "Marcus, this weekend's member offer is now live"
Personalisation should support clarity, not replace it. The message still needs to be short, useful, and relevant to the audience.
Delivery Visibility Builds Confidence
A campaign tool should not feel like sending into the dark.
RemyPass shows live delivery visibility, including:
- Total recipients
- Apple Wallet recipients
- Google Wallet recipients
- Delivered passes
- Failures
This helps teams understand what happened after a campaign was sent and gives them confidence that important messages are reaching the intended audience.
Best Practices for Wallet Campaigns
1. Keep messages specific
A wallet campaign should have one clear purpose. Avoid packing multiple announcements into one message.
2. Match the audience to the message
Send reactivation campaigns to lapsed members, loyalty offers to loyalty members, and urgent updates to the members who need them.
3. Use urgency carefully
Time-sensitive campaigns can perform well, but every message should not be urgent. Overusing urgency trains members to ignore it.
4. Make the next step obvious
If the member should visit, renew, redeem, or check in, make that clear in the message.
5. Track delivery
Review delivery totals and failures so your team understands campaign reach and can spot issues early.
Campaigns Are a Plus Feature
Campaign creation is available on active Plus plans. Trial and complimentary accounts cannot create campaigns.
For organisations that rely on member visits, renewals, loyalty, or event attendance, Campaigns can turn digital passes from a static membership card into an active engagement channel.
Conclusion
Digital wallet passes are not just a replacement for plastic cards. They are a direct connection to members after signup.
With targeted audiences, scheduling, personalised messages, and delivery visibility, wallet Campaigns give organisations a practical way to communicate without adding another app, another SMS tool, or another disconnected workflow.
The result is simple: members hear from you in the place where their pass already lives.