Reach members through the pass they already carry
Wallet messages for the right members
Build relevant audiences from current member data and send timely wallet updates for renewals, events, benefits, and operational changes.
Move from broad broadcasts to useful moments
Because campaigns use the same records as memberships and passes, your team can target communications by status, plan, activity, or other meaningful data.
- Targeted audiences built from live records
- Wallet notifications and personalised pass updates
- Renewal, event, and operational campaign workflows
Remove the friction around member campaigns
- Generic messages sent to the entire database
- Important renewal reminders lost in crowded inboxes
- Communication lists becoming stale between exports
How it works with RemyPass
- Choose the live audience criteria for the campaign
- Write the message and personalise the pass or notification
- Send, review activity, and follow up with the right members
What your team can achieve
- More relevant member communication
- Stronger renewal and event engagement
- Less manual list preparation
Questions about member campaigns
Are Member Campaigns email campaigns?
No. Member Campaigns send updates through eligible passes saved in Apple Wallet or Google Wallet. Email communication is managed separately.
Who can receive a wallet campaign?
The recipient needs an eligible RemyPass credential saved to Apple Wallet or Google Wallet and must match the selected audience criteria.
What information can we use to create an audience?
Audiences can use member details, addresses, custom fields, pass status and expiry, membership status and renewal information, location, recent attendance, and loyalty activity.
Can we combine multiple audience conditions?
Yes. Audiences can require all rules to match or include anyone matching any rule, with up to 20 rules in a saved audience.
Can messages be personalised?
Yes. Messages can include the member’s first name or full name, as well as links and emoji.
Can we estimate the audience before sending?
Yes. RemyPass calculates the eligible recipient count and can identify Apple Wallet and Google Wallet targets.
Can campaigns be scheduled?
Yes. Campaigns can be saved as drafts, sent immediately, or scheduled for a future date and hour.
Can we test a notification first?
Yes. Staff can send a test through an eligible member’s saved wallet pass before sending to the full audience.
Can we target members who have stopped visiting?
Yes. A ready-made lapsed visitor audience identifies eligible members with no recorded scan activity in the last 30 days.
Can we target loyalty customers?
Yes. RemyPass includes audiences for members close to their next reward and members with unredeemed rewards.
What campaign results can we review?
Staff can review the total audience, successful updates, failures, Apple Wallet targets, Google Wallet targets, and individual delivery errors.
Can scheduled campaigns be changed or cancelled?
Yes. Scheduled campaigns remain editable and can be cancelled before delivery.